knox collateral

The initial brief from the client was just for the full-page ad. I thought this would be a good opportunity to see what I could do for this same branding in other assets, so I created a flyer, a business card and a billboard for the ad as a personal project.

The first asset of my project extension is the business card. I love that it’s still in keeping with traditional business cards, while adding a fun twist with the illustrations on low opacity. I think it would make you remember Joe Bloggs a bit easier!

The client had asked for stock images of underrepresented groups, which I decided to continue for my own extension of this project. I chose a different image from their options and added the themes I created in the original ad.

For the back page I shaped the illustrations so they surround the logo, this brings the eye to the logo quite naturally. I think this looks unique and will catch peoples eye.

This is the last asset I created for my extension of the project. I thought a billboard would be a good addition to the suite, due to the difference in scale. I used a different stock image, and added the illustrations and ‘Knox green’ box to keep the elements consistent. I imagine people don’t stop to read a lot from billboards so I removed the body copy and kept the title and CTA; I like the breathing room that gives since the illustrations make it busier on the left side.

I had a lot of fun creating these designs and learn a lot about scaling designs up and down for different assets.